What a Monday drop looks like

The algorithm currently likes this game — 84% Home Recs share and the best play-through rate in the drop. Traffic is not the problem; 0.22% payer conversion is, and it's the lowest here by a distance. D7 of 1.1% caps how long the discovery lasts, so this is a race. Cheapest entry in the drop, for someone who wants a well-fed shell to rebuild the loop inside. Seller has not granted us analytics access, so treat the numbers as claimed. Obby players don't stay — D30 of 0.2% is the weakest loyalty in the drop and the genre has a short shelf life, so it prices at the bottom of the band.

Growing fast, and the seller is honest about why they're out — the horror wave is doing a lot of the work. Plenty of people pay, but ARPPU of 162 R$ is the lowest in the drop because there is no cosmetic layer at all. Fastest path to value is skins and a group-play incentive, not more content. Horror is a trend genre and D30 of 0.6% is mid-pack, which is why this sits near the bottom of the band despite the growth.

The best asset in this drop. Top-quartile retention for the genre, still growing, and the monetization surface is basically untouched — no battle pass, no limited-time events, no starter pack. Buy this if you have a live-ops team and want a retention-solved game to build an economy on top of. Strategy players stick, D30 of 0.8% is top-quartile for the genre, and it's still growing — that combination earns the high multiple.

The most loyal audience here. D30 of 1.6% and ARPPU of 420 R$ are both well above genre median — a whale-friendly economy with a stable core, three years deep. Almost no discovery: 22% Home Recs and the worst play-through rate in the drop mean the thumbnail and first 60 seconds are the whole problem. Buy this if your team is good at store-page conversion. Three years live with D30 of 1.6% is the longest proven lifespan and the strongest loyalty here, which is what earns the top of the band even with flat growth.

By far the most revenue in the drop and the only listing at this scale, but DAU has slid for two straight quarters and only 38% of impressions come from Home Recs — this game is living on search and returning players. It needs an update cadence more than it needs a monetization pass. If you can restart the content treadmill this is the best dollar-for-dollar buy here. Scale is real but D30 of 0.5% is soft for the genre and the trend is down two quarters, so loyalty keeps it at the bottom of the band.

A burnout, priced like one at 4×. DAU is down 38% in a quarter, Home Recs share has collapsed to 19%, and D30 of 0.2% means there is no loyal core underneath to catch the fall. The people still playing do pay — 0.90% conversion is the highest in the drop — so the economy works; the audience is just leaving. This is a turnaround buy, not an income buy. Worth it only if you have a plan to restart discovery in weeks, not months, and can stomach the game being worth nothing if you can't.